{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Medico Digital Podcast","title":"What does a paid media agency actually do? A healthcare marketers guide","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72ec7194\"></iframe>","width":"100%","height":180,"duration":2959,"description":"In this episode of the Medico Digital Podcast, Louis sits down with Alex and Joe to unpack a deceptively simple question: what does a paid media agency actually do?We go behind the scenes of the day-to-day reality of running healthcare paid media campaigns, explore how performance is actually driven (spoiler: it’s not just “optimising” campaigns), and talk about what really separates good agencies from great ones.Expect candid takes on:- What you’re really paying for when you hire a paid media agency- Why onboarding is a make-or-break moment- The danger of “set and forget” campaign management- How sector-specific insight makes all the difference in healthcare- What we do differently at Medico, and why it mattersWhether you’re considering investing in paid media for the first time or want to sense-check your current agency partnership, this is an episode that lifts the lid.","thumbnail_url":"https://img.transistorcdn.com/LpHhG4XEpoFLRGvy1cQE5g9GkH5omwsLnW-L1oNvo1U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81M2Jl/YTk3NWMyZWE5YzNm/N2RlN2Y4NGFjYzQy/NzM5NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}