{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Performance Delivered","title":"AI in Marketing: Deciding Better, Not Just Producing More (with Ashley Bowlin)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72f1ec9f\"></iframe>","width":"100%","height":180,"duration":1565,"description":"\nMost marketing teams are using AI to produce more: more content, more campaigns, more output. But the marketers pulling ahead are using it to decide better. In this episode, host Steffen Horst talks with Ashley Bowlin, a marketing and growth executive with nearly 20 years of experience helping SaaS and professional services companies grow through smarter go-to-market strategy, about what that shift actually looks like.Ashley specializes in the \"glue functions\" that connect brand, product, sales, and partnerships — and she's here to talk about using AI to think more clearly, not generate more noise.\nIn this episode:[02:05] Why teams default to using AI for output instead of better decisions[04:38] Pressure-testing brand positioning and differentiation with AI[08:07] How AI search is changing buyer behavior — and why there are now 20-70 touchpoints in a B2B buying journey[11:40] Closing the gap between data insight and action[12:48] Using AI to align brand, product, sales, and partnerships without adding fragmentation[14:14] Why LLMs are \"notorious for pleasing\" — and how to train them not to[15:23] The \"post-mortem\" technique: asking AI to critique its own recommendation[16:49] Holding the line against content for content's sake[21:45] Where AI helps executive-level decisions — and where human judgment has to lead[24:58] Preserving the human element in an AI-driven marketing orgAbout Ashley Bowlin: Ashley Bowlin is a marketing and growth executive with nearly 20 years of experience across SaaS and professional services. She currently works at Top Echelon, a staffing and recruiting technology company with an ATS, CRM, and split-placement recruiter network. Connect with her on LinkedIn: Ashley Bowlin.\nEnjoyed this episode? Subscribe to Performance Delivered and leave us a review on your favorite podcast app: https://lovethepodcast.com/65692bc40e90de09ac168689","thumbnail_url":"https://img.transistorcdn.com/vnS29t4r5WROVgKOj8eawpVf7WhLuOOPwL94dPdp3Oo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOWEz/MDA3OWQzNjM0ZWY1/YWJhNjlkNmYwYWMz/Njc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}