{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Flip","title":"1.2 Billion And Counting - How Do Entrepreneurs Look At Africa's Market Size?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72f274e7\"></iframe>","width":"100%","height":180,"duration":1645,"description":"One of the most exciting aspects of opportunities in Africa is a function of market size - over 1.2 billion people on the youngest and fastest-growing continent. But the conversation around total addressable market, and true market size opportunity is a lot more nuanced than Africa's topline population number.2:25 - GreenTec Capital Partner's Maxime Bayen discusses GSMA research on mobile adoption and digital literacy4:39 - The Subtext's Osarumen Osamuyi on how he thinks about market size and the exercises he uses to better quantify market opportunity9:41 - NALA's Benjamin Fernandes on their product's impact on addressable market and digital literacy 12:10 - Yoco's Katlego Maphai on how Yoco is targeting non-consumption14:27 - A discussion with Jehiel Oliver on market-creating innovations17:48 - Justin and Sayo discuss digital literacy21:21 - Justin and Sayo look further into expansion as a corollary to the market size conversation","thumbnail_url":"https://img.transistorcdn.com/bWeY-CvmGzNeadyK1UuZ_LDPBEKhS4QTXtU-GrkW4ns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5ODYzLzE2NDk5/Mjc5MDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}