{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Writing at the Red House Podcast","title":"DIY Publicity That Actually Works: How One Author Built 20 Years of TV Appearances Without a Publicist","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72fb2ac3\"></iframe>","width":"100%","height":180,"duration":1255,"description":"Have you ever dreamed of seeing yourself on local TV promoting your book or message—but had no idea where to start? You're not alone. Many writers feel overwhelmed by the idea of pitching media, building relationships with producers, and finding that newsworthy angle that gets them booked.\n\nIn this episode of the Writing at the Red House podcast, Kathi Lipp sits down with Tenneil Register, a writer and entrepreneur who has been appearing on local TV for nearly 20 years. Tenneil shares her practical, relationship-centered approach to building community partnerships that have put her in front of new audiences again and again—without ever feeling salesy or pushy.\n\nWhat You'll Learn in This Episode\n\n\nHow to find the newsworthy angle in what you're promoting\nThe key to crafting a pitch that makes a producer's job easier\nWhy serving the audience (not selling your book) is the secret to getting asked back\nHow to build and maintain a media contact database\nWhat \"aftercare\" looks like to strengthen your media relationships\nThe power of leave-behind gifts and personal touches\n\n\nKey Takeaways\n\nLead with service, not self-promotion. The most successful media appearances happen when you focus on solving a problem for the audience rather than promoting yourself. When you serve the producer's goals and their viewers' needs, you become someone they want to book again.\n\nBe supremely askbackable. Show up prepared, don't overstep boundaries, deliver everything a producer needs, and make their job as easy as possible. That's how you get invited back.\n\nYour pitch should read like a news headline. Producers don't have time to read three-page emails. Be clear, succinct, and include the \"why now\" that connects your topic to their audience's current needs.\n\nRelationships matter more than one-time appearances. Treat producers and hosts like the humans they are. Remember details about their lives, follow up with gratitude, and promote their show on your own platforms.\n\nWhether you're a...","thumbnail_url":"https://img.transistorcdn.com/SXdcaR2JROaTxAIRwTq1kVkXifLxSROeRv9AcSKUy1w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80OTQ4/MTEzMTQ5Y2ExM2Qx/M2M2MDc5ZjY5ZTUw/MDdhYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}