{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SubscriptionX - The Subscriptions Economy in Retail and eCommerce","title":"Financial Times: Subscriptions? Membership? Community? ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/73472b15\"></iframe>","width":"100%","height":180,"duration":1469,"description":"Marie Goddard, Director, Customer Experience and Loyalty Marketing at the FT brings her publishing experience to the booth, while Shane Mc Hugh, Enterprise Account Executive at Chargebee, explains what subscription retailers can learn from the banking industry. \nDiscussion points in this episode:Why a cancelled subscription isn’t always the endHow giving readers, or subscribers, choices that work for them can help build and maintain engagement Is subscription even the best word for these services? Could Membership strike the right tone? ","thumbnail_url":"https://img.transistorcdn.com/i9tFn54vz-AU-rezlqkgo7UTkFtp3tpiPQw7-s27G4Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODBk/ZTkwNjhiNzFhOTNh/NjlmN2U5ZWVlYTM5/NzgzZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}