{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"GTM 101: What all Startups Need to Get Right","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/737b6787\"></iframe>","width":"100%","height":180,"duration":516,"description":"Louis Fernandes is a seasoned SaaS leader with over 30 years of experience in sales, marketing, and revenue leadership — and in this minisode, he cuts straight to what separates smart GTM from expensive mistakes. From ICP enforcement to comp plan design, Louis delivers a masterclass in building go-to-market motions that are actually built to last.Tune into this episode, as we explore:(00:32) The fundamentals that never change - and why ignoring them still tanks GTM(02:50) Why knowing your ICP means nothing if your comp plan rewards the wrong deals(04:44) Stop paying for leads. Start paying for outcomes that actually move the needle(06:40) Is revenue really your north star? Louis challenges the metric everyone defaults to(07:55) Crossing the Chasm in practice - why too many sales motions too early destroys unit economicsListen to the full episode here: https://open.spotify.com/episode/5FHhixA3OMfXNB6gcy3IV1","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}