{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Validating Your B2B SaaS When Ads Are Too Expensive","html":"","width":"100%","height":180,"duration":267,"description":"Not all industries are created equal.  Some will have ridiculous PPC budget ranges for you to compete over traffic.  Let's talk about what to do when this happens.  Hint: it's not spend more.\nHow to launch a profitable B2B SaaS or less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and in this episode what I want to talk to you about is what to do if you ultimately find out that whatever your primary channel is, let's say it's driving traffic via ads, doesn't end up being as effective as you wanted it to be for various reasons. But in this episode specifically, I'm gonna talk about budget.\nIf you find out what you were going to do with ads ends up being significantly less cost effective because ads are. Maybe for example, way too expensive, what to do instead. So the first thing to note is that I don't want you to force that, as in, if you've built SaaS applications before, like I have, oftentimes there can be keyword opportunities that might be a dollar per click, for example, which I think is entirely reasonable and can work really well at low budgets in order to do effective testing.\nBut in certain industries, the paper click could be. Dozens of dollars per click. It could even be hundreds of dollars per click. Some of them get ridiculously expensive, A lot of big companies, mostly making a lot of money, but that drive the ad budget up to these astronomical levels, which means that.\nIt's really not great at that point for early stage testing. You don't wanna pour that much budget into just a landing page in order to try to determine whether or not your product that's being advertised on your page has a strong value proposition. So the question then is what to do instead? Well, number one is I don't want you to force it, right, as in just ramp up budget, because I think that's just not cost effective.\nThe second is, I want you to remember that we're working backwards from. The end result that we're trying to achieve, and that's...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}