{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Building A Text List From The Ground Up: One Brand's Journey Getting Started With SMS #285","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/73ae95f8\"></iframe>","width":"100%","height":180,"duration":321,"description":"A few weeks ago, Ben offered to help one brand get text marketing up and running for free for 60 days. Chelsea Branch, Founder of Kōv Essentials, is already doing an amazing job growing her email list and sending emails regularly. So it's the perfect time for her to start thinking about SMS. Find out how we're targeting existing customers and using a simple landing page and popup to build her text list from the ground up. And follow along as we turn text into a new revenue-driving channel for Kōv.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}