{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"The Urban Smokehouse Revolution with Andrew Buehler","html":"","width":"100%","height":180,"duration":1976,"description":"Summary\n\nAndrew Buehler, CEO of Urban Smokehouse, shares his journey of starting a company that provides precooked barbecue foods. He discusses the challenges of urban living and the lack of access to traditional barbecue equipment and time. Andrew explains how Urban Smokehouse cooks barbecue foods the right way, vacuum seals them, and ships them nationwide for convenient reheating. He talks about the crowdfunding process and the importance of market fit. Andrew also discusses the logistics and shipping challenges of delivering perishable products. He shares his strategies for competing in the market and his vision for future growth and expansion.\nTakeaways\n\nUrban Smokehouse provides precooked barbecue foods for people in urban environments who lack access to traditional barbecue equipment and time.\nCrowdfunding can be an effective way to de-risk a business idea and gauge market interest.\nLogistics and shipping are crucial considerations when delivering perishable products.\nDifferentiation through quality, health attributes, and customer advocacy can help a small business compete against larger players.\nFuture growth for Urban Smokehouse includes expanding the product line, pursuing retail partnerships, and targeting corporate gifting.\nChapters\n\n00:00\nIntroduction and Background\n04:42\nStarting Urban Smokehouse\n08:11\nTransition from Finance to Food\n11:51\nCrowdfunding and Market Fit\n14:15\nLogistics and Shipping Challenges\n17:35\nCompetition and Differentiation\n20:31\nFuture Growth and Expansion\n23:45\nGrowth Expectations and Product Development\n27:20\nShameless Plug","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}