{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"S12E06 - Matt Dynan - Building a category","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/73c5ee28\"></iframe>","width":"100%","height":180,"duration":2512,"description":"In this conversation with Matt Dynan brings to life how he kicked off his marketing career.\nAfter Matt shares his story, we dig into what it means to build a category.\nMatt Dynan is the Digital Marketing Manager at Jellyfish.io. He is a B2B digital marketer with experience owning SEO and paid media programs at high-growth SaaS companies. He focuses on building consistent digital experiences across channels that enable brand awareness, prospect education, and customer acquisition.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}