{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Loan Officer Leadership","title":"483. You’re Losing the Deal on the First Call (Here’s Why)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/73d2750b\"></iframe>","width":"100%","height":180,"duration":1011,"description":"Most loan officers think they’re losing deals to rate. They’re not.\n79% of buyers choose the first lender they talk to… which means if you’re losing, it likely happened on the first call. \nIn this episode, Steve breaks down the Powerful First Call framework that turns more conversations into applications, and more applications into closings.\nYou’ll learn:\nWhy the first call isn’t about answering questions \nThe biggest mistake loan officers make (and how to fix it) \nHow to create a clear next step that actually converts \nThe exact structure to guide every call with confidence \nHow to handle rate shoppers without losing control of the conversation \nIf your conversion is inconsistent, this episode will show you exactly where you’re losing deals, and how to fix it.\nWhere to go next:\nNot sure where your income is leaking? Start here, free, 2 minutes:\npredictableproducer.com/quiz\n\nReady to install the system, 5-Day Predictable Producer Challenge:\npredictableproducer.com/challenge\n\nJoin the free community, Loan Officer Leadership on Skool:\nskool.com/loan-officer-leadership\n\nTogether we win.","thumbnail_url":"https://img.transistorcdn.com/OcYtTQWbslGhRlQRUArcHJfHZMpc_AW__ywGtapcs3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjI0/OTAzOWMzOGE4OWEw/ODk5YmI1NDJiYWM3/MmM4Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}