{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hummingbird Effect with Wendy Coulter","title":"Be Different or Be Dead with Roy Osing","html":"","width":"100%","height":180,"duration":3911,"description":"In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.\n00:00 Introduction to Wendy Coulter and Branding\n01:04 Meet Hannah: Fun Facts and Snow Outfits\n02:24 Introducing Guest Roy Osing: Be Different or Be Dead\n03:40 Roy's Journey: From Startup to Billion-Dollar Sales\n04:30 The Importance of Differentiation and Innovation\n08:47 Creating a Strategic Game Plan\n10:53 Innovative Approaches to Customer Engagement\n18:30 Eliminating Dumb Rules for Better Customer Experience\n20:47 Roy Osing's Company and Its Evolution\n23:04 Hiring for Goosebumps: Building a Caring Team\n32:11 The Goosebumps Story and Hummingbird Effect\n32:34 Measuring Customer Perception\n33:54 Creating a Caring Culture\n36:33 Challenges in Small and Large Businesses\n37:48 Leadership and Execution\n39:53 Strategic Game Plan and Execution\n41:40 Innovation and Simplification\n41:59 Case Study: Lawn Cutting Business\n43:51 Setting Growth Targets\n44:54 Differentiation and Customer Focus\n51:34 The Importance of Deletion in Innovation\n52:50 Startup Growth and Challenges\n01:00:57 Be Different or Be Dead\n01:01:29 Conclusion and Contact Information","thumbnail_url":"https://img.transistorcdn.com/TXsTjoYHB9q-m5_2W-iq0xrfxAe-8OL-Yc4QYPOoZao/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzFk/MWE3NWNkNWY2NWQz/OWY5YzNjMzk0Y2Uz/YmZlYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}