{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Podiatry Marketing","title":"15 Ways to Become Known for Your Niched Service","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7462b959\"></iframe>","width":"100%","height":180,"duration":1635,"description":"In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin share 15 ways to become known for a niche podiatry service, including choosing one problem to own, crafting a simple, clear message, educating constantly through content and newsletters, and building a website around patient-searched problems and symptoms.\nThey recommend creating a named “signature process,” collecting success stories via reviews and case studies, seeking speaking opportunities, and building referral relationships by being specific about who you help. They emphasize aligning all branding and imagery with the niche, creating helpful resources, showing up where ideal patients gather, staying consistent over time, delivering an outstanding patient experience, owning the local area first, and never stop learning so your expertise stays ahead.\n✉️ Contact: jim@podiatrygrowth.com","thumbnail_url":"https://img.transistorcdn.com/SFey6gWAGHHkGJeindvRQVHk-y5D67HhAAE_oS3R8lQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3MTY2LzE2NDEy/NjQyMzUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}