{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Transform Your Restaurant Into A Media Company: Shawn Walchef founder of Cali Comfort BBQ","html":"","width":"100%","height":180,"duration":1973,"description":"Every restaurateur knows how important their digital footprint is but who has time for all of that? It’s hard to tweet when you’re backwaiting tables because your busier didn’t show up.\nThen the pandemic hits and, like it or not, your entire livelihood is determined by an audience you chose not to grow online.\nI found myself in the same boat and worried it was too late.\nThe good news is that it isn’t and Shawn Walchef of Cali Comfort BBQ is going to tell us exactly how he transformed his restaurant into a BBQ media company.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n The beginnings of Cali Comfort BBQ\n 2019 achievements\n Cali BBQ relied on digital marketing due to having a non-obvious location\n Getting people  to care about BBQ, community and craft\n Becoming your own PR person\n A publicist was out of budget for Cali BBQ\n Shawn about books to learn about PR\n Focus on finding your own voice\n Internet has changed the way traditional business is done\n Cali BBQ became a media company when they were struggling in 2008-09\n Why the internet is more reliable for marketing\n Provides actionable, measurable analytics\n Physical ads in newspapers are not as measurable\n Creating digital hospitality\n Hospitality has a competitive advantage\n Connection to customers\n Willingness to serve\n Having a full-time host is an example of investing in hospitality\n Recreating this experience digitally\n Responding to online reviews\n Interacting no Twitter, Facebook, and Instagram\n Proactive mindset to online audience building\n The difference between digital marketing and being a media company\n Digital marketing is about telling your own story online...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}