{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Create (& Launch) Your First Digital PR Campaign","html":"","width":"100%","height":180,"duration":2895,"description":"Get more reach, visibility, credibility, trust, and SEO with digital PR - a way to build relationships with content writers and journalists to get them to mention you and your business.\nToday, I’m talking to Lexi Mills, a digital PR expert and Influence professional.\nTopics covered:\nDefinition of digital PR\nDigital PR can be used to build natural link profiles and referral networks; shape nature of your brand; and make a kickstarter campaign successful\nDigital PR cannot be used to get money, unless to get an audience to draw feedback for your product\nLexi uses her skills to get coverage for different reasons; she pushes people to be more aspirational or interrogates them to determine what they want\nAsking the right questions can get you to the right goals and find out what is genuinely interesting about a business\nPR or digital marketers need to have an element of genuine enthusiasm\nMost common way to use digital PR in a business is for internal communication; helps make people work more productively, smarter, faster, harder, and independently\nStep-by-Step Process: Step 1) Why? Why was the company founded? The products developed? 2) Why is it interesting? What is good about your product? What are your reasons for launching the product?\nFind the real reason - that’s the beginning of your story\nBuild-Up Points: Why are you doing it? How could it be better? How is it already great? What are you planning to do as a priority? What was the incentive behind it?\nAcquire resources, such as media lists, within your office\nIn journalism, urgency is important to coverage; if it doesn’t need to be done now, it gets put to the bottom of the file\nAsk questions about why journalists want it now: Who would be interested? Who do you already know? What publications do they write for? And then you look at what are they writing now? What do they written recently?\nLarger companies have an in-house PR person to know what publications, what journalists to cover, and what all they should...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}