{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"What Does Gen Z Really Want from Stores?","html":"","width":"100%","height":180,"duration":1707,"description":"Gen Z’s spending power is growing. That’s why brands are focused on truly understanding their behaviors and preferences across all channels. To shed light on how Gen Z prefers to shop in stores, MG2 conducted a comprehensive study that included both qualitative and quantitative feedback. The results paint a detailed picture of this influential cohort, helping brands break free of their pre-existing notions and biases. \n\nDuring this Retail Remix episode, Alicia Esposito chats with Melissa Gonzalez, Principal at MG2, to dig into some of the key findings and takeaways that design executives can apply. Listen to learn:\nThe four core consumer personas of Gen Z and the brands that resonate with them; \nHow Gen Z prefers to use technology and embrace community in physical retail spaces; \nWhy wellness should be a key consideration as you develop your in-store experiences; and \nHow you can incorporate your brand values into stores to better resonate and connect with your consumers. \nRELATED LINKS\nLearn more about MG2 here.\nDownload your copy of the research.\nVisit Design:Retail to uncover other store design trends and best practices.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}