{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/74c3e2bf\"></iframe>","width":"100%","height":180,"duration":2613,"description":"On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.\nTOPICS DISCUSSED IN TODAY’S EPISODE\nImportance of authenticity\nCreative process\nPackaging and execution\nTweaking\nA/B testing\nPitfalls of data reliance\nThe value of bombing\nComedy and branding\nThe business of creativity\nRecognition\nVirality\nResources:\nhttps://www.kleierbrothers.com/ \nGrowth Marketing OS (Operating System) \nGrowthHit\nJim Huffman website\nJim's Linkedin\nJim's Twitter\n \nAdditional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}