{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live Laugh Crush","title":"He Built a $2M Coating Company at 21 and Sold It at 24 — Stone Irvine (StoneLuxe)","html":"","width":"100%","height":180,"duration":3365,"description":"Stone Irvine founded StoneLuxe Coatings in Clarkfield, Minnesota (population: tiny) in 2023 at age 21, hit $1M in revenue in his first full year, and sold the company to Endless Poxybilities in December 2025 — at 24.\nIn the first episode of Live Laugh Crush, Alosha Pederson (founder of Endless Poxybilities) sits down with Stone to walk through the whole arc: leaving the company he worked for, working overnights at a hospital to make payroll, rolling out a second crew, buying two properties in year one, the partnership talks that fell apart, the bank deal that died in due diligence, and the owner-financed acquisition that finally closed.\nThis one is for concrete coating and home improvement owners thinking about growth, partnership, or an exit — from both sides of the table.\nWHAT WE COVER\n• Why \"too rural\" is usually a marketing problem, not a market problem\n• The one-year lag: how EP's mistakes became StoneLuxe's playbook\n• Year one by the numbers: 1 tech, 2 jobs, 2 crews by June, $1M by December\n• Where the money actually goes when you double every year (CapEx, trucks, grinders)\n• Why setting goals in July cost a whole season\n• Merger vs. outright sale — and how a newborn and deployment orders changed the plan\n• Why selling a 2-year-old company through a bank almost never works\n• Creative/owner financing: controlling terms, timeline, and taxes\n• What Stone wishes he'd done before the sale (books, write-offs, SOPs)\n• Life after the exit: losing your purpose, and the \"grass is greener\" trap\n• Rebranding StoneLuxe to Endless Poxybilities — the customer confusion that forced it\n• Alosha's plan: partnering with coating companies to build a national home improvement brand\nCHAPTERS\n3:14 Leaving the old company: \"too rural\" and the aha moment\n7:08 Vision and goals (or the lack of them) in year one\n10:01 The first job, night shifts at the hospital, and rolling out crew #2\n14:11 $1M in year one — and \"where'd it all go?\"\n16:10 How Alosha and Stone met: flake shortage, a...","thumbnail_url":"https://img.transistorcdn.com/7ydj28sn1YMgTTg_g5AIGY-cEmDDnsZjzOZODjntfAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YTMx/Yjc2ZjAwY2FkZmNk/NjRmNTkwOGZjYjQy/OTI0YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}