{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How To Calculate The Value Of Your Leads Overtime","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/74d82256\"></iframe>","width":"100%","height":180,"duration":2886,"description":"How to calculate lead value?\nMy guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.\nFocusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.\nTopics covered:\nThe importance of measuring long-term lead value\nCalculating lead value\nTracking digital touch points\nUtilizing Segmetrics to measure lead value\nFacebook lead tracking limitations\nTracking step-by-step guide: CRMs, UTM tags and mapping your customer journey\nGenerating revenue reports\nKeith’s background and career in Japan\nRecommended reading and advice\n\nResources mentioned:\nDevelopYourMarketing.com\nSegmetrics\n2017 Edelman Trust Barometer\nThe War of Art by Steven Pressfield and George Guidall\nThe Ultimate Sales Letter by Dan Kennedy\nGetting Everything You Can Out of All You’ve Got by Jay Abraham","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}