{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sparks by Ignium","title":"The unconventional 3Ps of small business resilience and growth - with Sri Kaza","html":"","width":"100%","height":180,"duration":3615,"description":"If times are tough for large organisations, what chance do small businesses have? Surprisingly, not only can they survive, they can thrive. In this episode, we talk to Sri Kaza, author of Unconvention, a book that examines the habits and superpowers of winning small business owners during the most testing of times: the recent pandemic. After years at McKinsey advising multinationals, Sri’s focus shifted to small businesses, where he became fascinated by what makes them resilient and sustainable. In particular, he noticed that those that stayed afloat during the pandemic had one thing in common: their customers rallied. So this must-listen conversation is packed with practical wisdom on building all-important connections. Here are a few of our favourite highlights:An unconventional strategy playbook made the difference between sink and swim during lockdowns for many businesses, and it’s probably not what you think.There’s a world of difference between loyalty and loyalty schemes. Knowing why matters.It can take a great deal of faith to stick to what you do well when rapid change hits, and while adaptation is necessary, the winners know and care about their customers’ needs.How time, energy and data-insight strapped entrepreneurs use shortcuts, hacks and gut instinct to their advantage in a way that large organisations can’t. Sri also reimagines the 3Ps of growth, specifically for those ambitious to scale:Purpose has the power to make more money, build greater value and keep you stable when all else is falling apart.Positioning is the secret to understanding what your clients and customers want and then providing them with more – so much more that they’ll always want you around.Proximity makes sure you’re the go-to in your neighbourhood, even when the big boys turn up.  A few moments we love: ‘Evolution of your purpose is real but it can only happen if you’re conscious about it.’ ‘When you’re in the business of pleasing everybody, you will give them vanilla, you’re...","thumbnail_url":"https://img.transistorcdn.com/yDHv2qxP6FC6kuI6nPuY0_RYfLW2nnYaGAbz7DmOgzU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEyNzUxLzE2MjY3/ODI5MTctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}