{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scalability School","title":"The BFCM Prep Guide","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/753838e7\"></iframe>","width":"100%","height":180,"duration":3059,"description":"We break down ABO vs CBO, budget pacing, offer architectures (sitewide %, tiers, gifts, bundles), landing-page quick wins, and the email/SMS cadence that stacks revenue—plus day-of MER guardrails and intra-day pacing.\n#BFCM #Ecommerce #MediaBuying\n\n Key Takeaways\n ABO or CBO: When each campaign structure can win and why\nThe simples offer architectures that won't wreck margins\nPacing budgets so you don't blow learnings (or spend) before the big days\nThe landing-page tweaks that move the most revenue during BFCM\nCan a small site-wide + stacked gift be smarter than a deeper discount?\nHow shipping cutoffs should be shaping your promo calendar and messaging\nThe day-of MER guardrails and hourly checks that will keep you on target\nThis episode is sponsored by Northbeam, the marketing attribution platform that we love here at Scalability School. If you're ready to cut through the noise, stop guessing, and actually see which ads are driving your business, book a demo at northbeam.io/demo, and tell them Scalability sent you. Join the club.\nTo connect with Andrew Foxwell send an email Andrew@foxwelldigital.com\nTo connect with Brad Ploch send him a DM at https://x.com/brad_ploch\nTo connect with Zach Stuck send him a DM at https://x.com/zachmstuck\nLearn More about the Foxwell Founders Community at https://foxwellfounders.com/","thumbnail_url":"https://img.transistorcdn.com/U6N9ASlIYai6z1aQkzbaQUEXTeyaYHXy7a32KZ6P1SM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NmFj/NjQ5MDliMzFmMTQz/MGNhMTk3ZjAyMDJk/OTAwNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}