{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxe Leap","title":"S01E53 Building Power & Equity Through Personal Brand | Carissa Begonia | The Luxe Leap","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7546a651\"></iframe>","width":"100%","height":180,"duration":2545,"description":"What if entrepreneurship was not just about income but about liberation?In this episode of The Luxe Leap, host Reland Logan sits down with business coach, LinkedIn strategist, and founder of ConsciousXchange, Carissa Begonia.Carissa is a former Head of Diversity, Equity, and Inclusion at Zappos and a LinkedIn Top Voice with more than 15 years of corporate leadership experience. Through her signature framework, The Five Currencies of Power, visibility, authority, access, influence, and income, she helps women and BIPOC entrepreneurs turn lived experience into powerful personal brands that attract aligned clients, corporate contracts, and high impact speaking opportunities.In this deeply honest and energizing conversation, Carissa shares what inspired her own Luxe Leap from corporate leadership to entrepreneurship, why there was no plan B, and how trusting her intuition became the safest path forward. She opens up about choosing LinkedIn as her primary platform, navigating visibility as a woman of color, and how sharing real stories during pivotal cultural moments created momentum, community, and legacy.Reland and Carissa discuss the power of originality in branding, why duplicating what already exists limits growth, and how authenticity and consistency build trust faster than chasing virality. The conversation also explores thought leadership in the age of sameness, why community now matters more than content alone, and how women can redefine success to include health, boundaries, and sustainability.Carissa also shares how her work has evolved to focus on community building through the Thought Leadership Collective and a private community for women of color, with a bold mission to help 100 women of color business owners become millionaires. Together, they unpack what it truly means to build equity, influence, and economic power through business.If you are a woman entrepreneur, thought leader, or creative who wants to build visibility without burnout, turn your...","thumbnail_url":"https://img.transistorcdn.com/E7ITOeHCki3-fkWr7go6Y9fBnzj0XmggAawTMtTy5j4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OWFi/MTFjZDFlNzdhZDBl/MmMwZjNlOGFlYWNj/ZTFmNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}