{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Billion Dollar Backstory","title":"160: The Art of Differentiation in the Investment Industry | Allocators Want Different Not Better | How to Identify Your Edge and Find Your Fascinating to Raise Capital","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7557794c\"></iframe>","width":"100%","height":180,"duration":1572,"description":"Different > better.\n\nEspecially in an industry that loves to rank, chart, compare, and benchmark errrthing. \n\nBecause when everyone is trying to prove they're better, everyone starts sounding pretty much the same.\n\nIn this Encore episode, Stacy is bringing back one of her favorite conversations about what it actually takes to stand out.\n\nShe’s covering: \nWhy leaning into what makes you different means going to the edges and getting radical\nWhy 80% of executives think their company is differentiated, while only 10% of customers agree\nHow to create a category of one \nWhat differentiation is, and what it absolutely is not\nWhy you must be brave enough to attract and repel \nThis is Billion Dollar Backstory: Encore, because some conversations are just too good not to bring back.","thumbnail_url":"https://img.transistorcdn.com/z9RAdVMC_2erwGlBaZ1mf_Cgqx2tOs7G1Mv66ERFbs0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjZh/NTczYzBjMGYwOTdm/NTZkZGZhNDhkODZm/N2Q0MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}