{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Holistic Home Service","title":"1. The Heroine's Journey pt. 1 (you're on a journey *too*)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/759878d1\"></iframe>","width":"100%","height":180,"duration":1150,"description":"In this inaugural episode of the show + series, we introduce the Heroine’s Journey—the quiet, often invisible shift from “doer” to “director” for the woman holding the back office together. We’ll unpack the specific identity work required to drop the “good girl” programming, claim your strategic seat, and stop measuring your worth by how much you can carry alone—because you didn’t sign up to be the assistant, you’re the co-founder.\nKey Takeaways\nThe construction industry obsesses over founders getting off the tools, but completely ignores the operational co-owner running the show from the back office without the title or credit.\nYour \"good girl\" programming is convincing you that handling every fire alone is a virtue, when it’s actually the exact barrier keeping you from stepping into your strategic power.\nYou don’t need to climb a ladder or wire a house to validate your worth; running the business is a distinct, high-level skillset that demands you claim your CEO title now.\nReal growth requires you to become comfortable with the discomfort of others, because keeping the peace is often just a polite way of maintaining your own stagnation.\nDiscover which of the five archetypes of stretched-thin women in home service you are and learn the specific shift needed to stop devaluing your labor and start leading. \nResources\nReady to illuminate and take control of your Heroine's Journey as you scale your home service company? \n👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.\n\n🖥️ viadeoduraa.com\n🦋 bsky.app/profile/viadeoduraa.com\n\nOther Episodes to Check Out\nThe Heroine's Journey pt. 2 (exposing the hidden org chart)\nThe Heroine's Journey pt. 3 (don't internalize the path)\n\nCredits\nEdited by Error Jordan\nIntro music by Error Jordan\nCover photo by Error Jordan","thumbnail_url":"https://img.transistorcdn.com/tjnccse44ijyLJx2xvpJQdBzBlg8rnSAnwaQ9LTeOnk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZmY2/OGFmNDE1MjU4YTY1/NjkzMzM4ODUxMGMw/ZTAzYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}