{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Holistic Home Service","title":"1. The Heroine's Journey pt. 1 (you're on a journey *too*)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/759878d1\"></iframe>","width":"100%","height":180,"duration":1150,"description":"In this inaugural episode of the show + series, we introduce the Heroine’s Journey—the quiet, often invisible shift from “doer” to “director” for the woman holding the back office together. We’ll unpack the specific identity work required to drop the “good girl” programming, claim your strategic seat, and stop measuring your worth by how much you can carry alone—because you didn’t sign up to be the assistant, you’re the co-founder.\nKey TakeawaysThe construction industry obsesses over founders getting off the tools, but completely ignores the operational co-owner running the show from the back office without the title or credit.Your \"good girl\" programming is convincing you that handling every fire alone is a virtue, when it’s actually the exact barrier keeping you from stepping into your strategic power.You don’t need to climb a ladder or wire a house to validate your worth; running the business is a distinct, high-level skillset that demands you claim your CEO title now.Real growth requires you to become comfortable with the discomfort of others, because keeping the peace is often just a polite way of maintaining your own stagnation.Discover which of the five archetypes of stretched-thin women in home service you are and learn the specific shift needed to stop devaluing your labor and start leading. \nResourcesReady to illuminate and take control of your Heroine's Journey as you scale your home service company? 👉🏾 Which One Are You? provides the common five archetypes of women running residential contracting companies, the hidden dynamic driving their experience, and the next step to take to shift your trajectory.\n🖥️ viadeoduraa.com\n🦋 bsky.app/profile/viadeoduraa.com\nOther Episodes to Check OutThe Heroine's Journey pt. 2 (exposing the hidden org chart)The Heroine's Journey pt. 3 (don't internalize the path)\nCreditsEdited by Error JordanIntro music by Error JordanCover photo by Error Jordan","thumbnail_url":"https://img.transistorcdn.com/tjnccse44ijyLJx2xvpJQdBzBlg8rnSAnwaQ9LTeOnk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZmY2/OGFmNDE1MjU4YTY1/NjkzMzM4ODUxMGMw/ZTAzYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}