{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily — July 08, 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/75b3376b\"></iframe>","width":"100%","height":180,"duration":378,"description":"The FMCG Marketing Daily — July 08, 2026\n\nThe essential daily briefing for brand managers and marketers in consumer goods.\n\nIn today's episode:\n• Mars is doubling down on Twix's 'Two Is More Than One' brand platform with a high-craft comedy campaign that tests whether creative distinctiveness can drive salience in a crowded snacking market.\n• Diageo's closure of the Aviation Gin flagship distillery exposes the fragility of celebrity-anchored brand experience strategies when the parent company faces a sustained sales downturn.\n• Dollar Shave Club's move to produce 90% of its advertising in-house — with AI absorbing the remaining agency work — is a direct challenge to how challenger FMCG brands structure their marketing operations and manage creative output at scale.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}