{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It","title":"Episode 2: The Real Reason Your Business Isn't Making Money (Hint: It's Not Your Business)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/75c5a350\"></iframe>","width":"100%","height":180,"duration":544,"description":"Welcome to the second episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.In the first episode, I covered why your offer, your messaging, your funnel, and your consistency aren't the real problem. So in this episode, we're getting to what actually is: you don't have a business problem, you have an audience problem.Listen to the full episode to hear:The \"location, location, location\" principle, applied to online businessWhy the businesses that struggle most are the ones without an audience, regardless of offer qualityHow I grew from a crappy camcorder in my teenage bedroom to over 700,000 YouTube subscribers, and what changed once my audience started growingWhy you don't need to be great at sales once you have the right audienceLearn more about Gillian:Build Your Audience Bootcampwww.gillianperkins.com","thumbnail_url":"https://img.transistorcdn.com/mLdSlI_Eu5lAOCGxxD6pVWZnze2ip5KIYwgpWmR_Bl8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NmM2/MzkwMWViOGRmN2I5/YmIzMzIxMjU3MjY1/NzI2Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}