{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Soulful MBA Podcast","title":"Office Hours: Discounting ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/75f7f6c2\"></iframe>","width":"100%","height":180,"duration":887,"description":"If you’ve been listening to the podcast for any length of time, then you know that we’re not fans of discounting.\nHere are some of the reasons why discounting is bad news for your business:\n Customer Acquisition Costs (CAC) are increasing across the board.\nDiscounting creates a race to the bottom in your industry.\nPricing too low attracts the wrong customers.\nSelling cheap products tarnishes your brand.\nWhat should you do instead? Differentiate yourself with these strategies:\n Tell your story. Share your essence.\nCreate unique offerings in your niche.\nBundle! Keep the price the same, but add something extra to it.","thumbnail_url":"https://img.transistorcdn.com/7eDLDTu3X1HMXoexSql87CZwMEsI5Rjk7zMFC-qMefg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2MjgwLzE2NjYy/ODI3MzEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}