{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Wealthy Creatives Podcast","title":"Stop Pricing Your Work, Price The Outcome","html":"","width":"100%","height":180,"duration":875,"description":"You wrote the proposal, read it ten times, and your finger flinched before you hit send. That pit in your stomach isn't a pricing problem. You sold the wrong thing.\nTwo creatives quote the same job with the same scope. One gets two thousand, one gets fifteen. The difference is what they made the client believe they were buying.\nIn this one I walk through the whole model I run with clients. The outcome ladder, where you keep asking what the work actually does until you land on something with a number attached. The four questions I ask on a discovery call to get those numbers without ever making it feel like I'm asking about money. The math itself, which lands somewhere between 10 and 30 percent of the value your work is helping bring in. And why you send three tiers instead of one price.\nDerek, a DJ I work with, booked 5k in his first week after we changed one thing at the end of his calls.\n\nFree custom GPT, the Pricing Architect, is linked in the notes.\n\nConnect with Jonathan:\nInstagram: @jonathandavidray\nLinkedIn: https://www.linkedin.com/in/jonathandavidray/\nYouTube: https://www.youtube.com/@jonathandavidray\nIf you're a creative service provider who's tired of being talented and stuck, check out Wealthy Creatives Coaching → [link]\nChapters:","thumbnail_url":"https://img.transistorcdn.com/f6r_OAagZtAOyNJviDKRxYWPi0o28pfe9PDtXXSuVm8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wYzIw/Y2RmZDBiYzBjYzQ4/MmJhZTVhNDcyMWIz/MGQ3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}