{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean","html":"","width":"100%","height":180,"duration":2443,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* Shameless Mom Academy founder & host Sara Dean shares how her brand developed over time and in partnership with her community* Why she started the podcast in the first place, as well as why it was key she didn’t have a business in mind at first* How she came to understand the rewards of imperfect action* Why she took some big risks to bring her community together in person and how it paid off\n\n\n\n\n\nIt’s tempting to think that you control your own brand.\n\n\n\nAfter all, you’re the one paying for the logo art, the web design, the copywriting, the photo shoots…\n\n\n\nYour money, your decisions.\n\n\n\nYour story, your brand.\n\n\n\nExcept…\n\n\n\nA brand is really only as strong as the idea of it in your customer’s mind.\n\n\n\nLet me say that a different way: you can put loads of thought and money into carefully crafting a brand for yourself or your business but, at the end of the day, if the customer thinks of you or your company as something else entirely, none of that thought or money matters.\n\n\n\nYour brand is what your customer thinks it is.\n\n\n\nYour brand is what your customer thinks it is. It’s the impression they have about who you are, what you do, and how you help them.\n\n\n\nSo in essence, all brands are co-created with their customers.\n\n\n\nWe saw this in my conversation with Gina Bianchini from Mighty Networks in Episode 267. Gina and her team is in constant contact with their user base to understand how people want to use their product and what that means for leveling up the brand.\n\n\n\nWe saw it again in Episode 268 with Alyssa Catalano from Studebaker Metals. Alyssa shared that their unique approach to genderless accessories was always sparking conversations with new customers. Those 2-way conversations go a long way to create a stronger brand identity for Studebaker.\n\n\n\nAnd I’ve experienced this first hand. The hardest part of my business transitions and pivots over the years hasn’t been the process of changing a name or redoing a website. That’s the...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}