{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Kaya Cast","title":"Why Cannabis Media Matters: Educate, Build Trust, Scale Your Brand","html":"","width":"100%","height":180,"duration":2806,"description":"Join Kaya Cast host Tommy Truong for a candid conversation with Jimmy Young, founder of Pro Cannabis Media and WPCM TV. Jimmy shares his journey from traditional broadcasting to building a nationwide cannabis media network, and why media matters for dispensaries looking to educate customers, build trust, and scale their brands. We dive into the current legal maze—24 states with adult-use, 16 with medical-only, the hemp vs. cannabis distinction, and the push (and frustrations) around rescheduling from Schedule I to Schedule III—plus the tax realities of 280E and the ongoing challenges with regulation and censorship. The episode also explores actionable media strategies for cannabis businesses, including Jimmy’s plan to reorganize Cannabis Coast to Coast News into modular, 10-minute segments and AI-driven reporting, all designed to expand reach without compromising compliance. Hear behind-the-scenes lessons from decades in the newsroom, how to tell credible cannabis stories, and what to expect in 2025 as policy debates, state races, and industry economics evolve. If you’re running a dispensary or cannabis brand, you’ll come away with practical ways to leverage media to educate, reduce stigma, attract partners, and grow your operation. Find more at wpcmtv.com and YouTube, and connect with Jimmy at jimmy@procannabismedia.com. Jimmy Young is a seasoned entrepreneur and cannabis industry expert. With over 20 years of experience in media and broadcasting, Jimmy has become a leading figure in the cannabis space, hosting his own podcast called \"In The Weeds with Jimmy Young\". As the founder of Pro Cannabis Media, a multimedia platform dedicated to showcasing the latest news, trends, and insights in the cannabis industry, Jimmy is passionate about educating and informing the public about the benefits of cannabis. His mission is to break the stigma surrounding cannabis and promote its medicinal and recreational potential. With his extensive background in broadcasting, Jimmy...","thumbnail_url":"https://img.transistorcdn.com/Nlxm0QKHrXkZaRTzk1hspsaKZ09jzx0wFKCGF_C375k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZWU3/YmZiMDM5Y2VhZTEw/ODE5ZDdjZWY4NTVi/Mjg1My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}