{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncensored Renegades","title":"What is marketing?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/763cae2f\"></iframe>","width":"100%","height":180,"duration":1255,"description":"When you define any other business function, the answer is simple. What is finance? What is HR? What is IT?\nWhen you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand?\nIn this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings.\nTimestamps\n00:00 - Intro\n00:15 - Why is marketing hard to define?\n04:35 - Why brand is so important\n08:36 - How your brand shows up when hiring people\n10:36 - The words that describe marketing\n14:47 - Do marketers neglect the role of strategy?\n17:25 - The most surprising words that define marketing\n18:39 - The power of storytelling","thumbnail_url":"https://img.transistorcdn.com/B9fGm6LkmFXN_iVB5d0jResTZYFcsWCmw0BeP1C9IPs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmEw/MzY2ZGMzMGU0Njc2/ZWFhY2FhMzk1M2Q3/MmM1NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}