{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Selling What's Possible","title":"If They Can’t Retell It, You Won’t Win It","html":"","width":"100%","height":180,"duration":1772,"description":"This episode zeroes in on retellability- why deals die in the room you’re not in, and how to design a short, problem-first message that a buyer can carry and reuse. Mark Bourgeois (Oratium) breaks down trimming bloated decks to a 5–7 slide story, leading with the customer’s problem, and using clear headlines so your champion can replay the narrative internally. Bottom line: If they can’t retell it, you won’t win it. \n \n \nCurrent State & Problem \nTeams show up late and lead with catalog decks instead of a buyer-ready story. \nMessages are sender-centric; they don’t travel across the stakeholder group. \nChampions aren’t equipped to replay the narrative—so momentum stalls. \nMeetings are overstuffed: too much presenting, not enough discussion. \nContent lacks a named problem/initiative, so nothing sticks or spreads. \n \nKey Takeaways & Insights \nRetellability is the acid test: If a non-expert can replay it, you’re in the game. \nProblem first, product later: Lead with the customer’s problem, impact, and stakes. \n5–7 slide arc: Problem → impact → how we solve → proof/objections → next step. \nHeadlines > bullets: Each slide needs a sentence headline that tells the story. \nDesign for conversation: Aim for ~1/3 content, 2/3 discussion in the meeting. \nName the problem: Give the initiative a simple, memorable handle people can repeat. \nMake slides reusable: Build them so champions can forward without you in the room. \nPractice like a playbook: Shorten, sharpen, rehearse- then coach the team to deliver. \n ","thumbnail_url":"https://img.transistorcdn.com/FPQrOeCCaBusfIgc9jhMHxn4hvWZR7Do1Qs95B4B83o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNjdk/M2JiYjViYjZkNjNi/ODlhOTE0MDg5ZjU3/Yjg1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}