{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#42 Consent Mode and behavioral modelling in GA4","html":"","width":"100%","height":180,"duration":2008,"description":"This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think?\r\nDan's blog on \"What is Consent Mode in GA4?\" - https://bit.ly/3HTrsdu\r\nConsent Mode - https://bit.ly/3NdRqJB\r\nBehavioural modelling for consent mode - https://bit.ly/3OiNatB\r\nReporting Identity in GA4 - https://bit.ly/3OeVLNW\r\nGoogle Signals (\"...data exported to BigQuery might show more users when compared with reports based on Google signals data.\") - https://bit.ly/3NgNqbt\r\nThresholding in GA4 reports (\"Data thresholds are system defined. You can't adjust them.\") - https://bit.ly/3QCKGYR\r\nIn other news, Dan get's a sore arm and Dara goes all Maverick!\r\nFollow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.\r\nIntro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).\r\nIf you're liking the show, please show some support and leave a rating on Spotify.\r\nIf you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.\r\nFull show notes and transcript over at https://bit.ly/3QF1vCd.\r\nThe post #42 Consent Mode and behavioral modelling in GA4 appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}