{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"Don't be the best. Be their favorite.","html":"","width":"100%","height":180,"duration":1069,"description":"There's a hidden marketing gem in a tiny city in Denmark. We need to talk about it...\nBUILD A BETTER IDEA: Enroll in the Idea Lab now\nThis is my new program to help you develop a stronger premise. Your premise is your insightful, ownable idea. It's highly valuable to others and highly original to you, and you use it to inform your speaking, your messaging, your content and thought leadership.\nEVERYTHING gets better and easier if you have a stronger idea driving your work. More than expertise, it's how you SEE your expertise, your topic, your industry.\nLet's build your insightful, ownable idea together. Enroll at jayacunzo.com/ownable-idea\n***\n\nEPISODE CREDITS:\n\nThis episode sponsored by Wistia.\nHosted and produced by me, Jay Acunzo.\nMusic from Embleton.\nProduced by Ilana Nevins.\n***\nCONNECT WITH ME:\nSubscribe to my newsletter to turn inspiration into action.\nSubscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business.\nFollow me on LinkedIn for random rants and routinely re-thinking how we build our businesses.\nLearn more about my client advisory work at jayacunzo.com\n\nBook me to speak at jayacunzo.com/keynotes\n***\n\nABOUT ME, JAY ACUNZO\n\nI'm a public speaking and storytelling advisor trusted by bestselling authors, professional speakers, seven-figure coaches, and brands like Disney and Salesforce.\nBefore starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.\nI've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.\nToday, I teach business leaders how to communicate with greater resonance, and I advise paid speakers on how to grow their businesses and their impact.\n\n***\n\nIF YOU ENJOY THE SHOW:\n\nLeave a review on Apple...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}