{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"The Top 3 Things Event Organizers Must Know to Boost Ticket Sales in a Post-COVID World with Ashley Stanford","html":"","width":"100%","height":180,"duration":2035,"description":"Summary\n\nAshley Stanford, the co-founder of Ice Cream Social, discusses the impact of COVID-19 on the event industry and the changing social aspects of events. She emphasizes the importance of social media in event marketing and shares effective strategies for event organizers. Ashley also highlights the significance of partnering with sponsors and leveraging gamification in event marketing. She provides insights on maintaining momentum and engagement, determining event size and goals, and finding and partnering with complementary events.\nTakeaways\n\nCOVID-19 has significantly impacted the event industry, leading to the need for innovative marketing strategies.\nSocial media plays a crucial role in event marketing, allowing organizers to engage with attendees and create buzz.\nPartnering with sponsors and leveraging gamification can enhance event marketing efforts.\nMaintaining momentum and engagement throughout the event cycle is essential for success.\nEvent organizers should carefully consider event size and goals, as well as identify and collaborate with complementary events.\nChapters\n\n00:00\nIntroduction and Background\n05:26\nImpact of COVID-19 on the Event Industry\n09:02\nThe Changing Social Aspects of Events\n11:30\nThe Importance of Social Media in Event Marketing\n14:38\nEffective Event Marketing Strategies\n20:33\nGamification in Event Marketing\n25:11\nMaintaining Momentum and Engagement\n29:01\nDetermining Event Size and Goals\n30:36\nFinding and Partnering with Complementary Events\n32:47\nShameless Plug","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}