{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Slow & Steady","title":"Marketing Experiments for Outseta","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/76c1b74a\"></iframe>","width":"100%","height":180,"duration":2286,"description":"Benedicte talks to Geoff about the marketing experiments they’re doing this fall.OutsetaFollow Geoff on TwitterWatch the productive morning routine videoTailwind fake businessesNow that the business is a bit more stable, Geoff’s putting his focus back on marketing. He shares the three marketing experiments they’ll be doing later this year: “cleaning out the gutters”, working with creators, and building their content factory. Benedicte and Geoff also talk about SEO, content products, and more.","thumbnail_url":"https://img.transistorcdn.com/sMJI_m59e118FpdSuaZ4MBjVZ-u3XrBVTHY0EFrrXTg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzMjEvMTU2NDYw/MzU1MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}