{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Be Better at Sales Without Feeling Like a Used Car Salesman","html":"","width":"100%","height":180,"duration":3088,"description":"Does selling make you feel gross?\nDo you worry that following up makes you annoying?\nThat recommending something more expensive makes you pushy?\nThat asking someone to book feels like pressure?\nIn this episode, Jeni breaks down why good sales does not have to feel sleazy, manipulative, or uncomfortable.\nAt its core, sales is helping someone make a decision.\nAnd as a service-based business owner, your job is to provide solutions.\nThat does not mean convincing every inquiry to hire you.\nSometimes the best sales outcome is:\n“Yes, let’s book.”\nAnd sometimes it is:\n“This probably isn’t the right fit.”\nThe goal of the conversation is not always YES.\nThe goal is clarity.\nJeni shares a recent inquiry where a client wanted an extensive fusion wedding with a floral budget that simply did not support the vision. Instead of trying to force the wedding into an unrealistic budget, she educated the client, explained what different pieces would cost, provided starting pricing, and offered realistic alternatives.\nBecause getting the booking is not the only goal.\nThe wedding still needs to be profitable.\nFrom there, Jeni dives into one of the biggest mistakes florists make in sales conversations: making the conversation about themselves.\n“Do they like me?”\n“Do they think I’m expensive?”\n“Am I talking too much?”\n“Am I good enough?”\nMeanwhile, the client is wondering:\nCan I trust this person?\nDoes she understand what I want?\nWill this be beautiful?\nWill this process be easy?\nHow much will this actually cost?\nThe fastest way to feel less salesy is to stop making the conversation about yourself.\nInstead, ask better questions.\nUnderstand what they care about.\nListen for the problem underneath the flowers.\nMake recommendations based on your expertise.\nAnd confidently invite them to take the next step.\nIn this episode, Jeni talks about:\nWhy good sales is really good service\nWhy your goal is not to convince every inquiry\nHow to know when a client is simply not the right fit\nWhy educating...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}