{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In Good Companies","title":" Nurture your Culture: Dr Marcus Collins on the Power of Culture in Business","html":"","width":"100%","height":180,"duration":1782,"description":"A recent Deloitte survey shows that our professional expectations have shifted in the past decade. In 2023, our youngest workers want jobs aligned with their values, where they have a purpose and find a sense of belonging. Increasingly, our workforce looks for good company culture, first and foremost. So how does culture drive strategy? And how can it help your business thrive? We ask Dr. Marcus Collins, an award-winning marketer, professor and author of the best-selling book “For the Culture”.\n\nCulture is the cornerstone of Marcus’s career. Back in 2009, he worked in the music industry, running digital strategy for Beyoncé. He then made a name in advertising; working with agencies like Doner, or Wieden+Kennedy. In the field, he saw firsthand how culture lifts business; so he continued to study it with a doctorate at Temple University. In this episode, he gives us a crash course.  \n\nMarcus will define what culture means, and share his best advice to turn identity into power. We’ll see how culture can help companies reach their community, and find new talents too. Finally, Marcus will explain how to handle cultural questions responsibly, by staying mindful of other perceptions.\n\nJoin Marcus and Patrick for a fascinating and energetic conversation. And find out today how culture shapes the company you keep. \n\nHighlights:\nA deceptively simple concept (2:01)\nFinding a working definition for “culture” (4:07)\nCulture as a measurement of normality (6:43)\nWhen culture and marketing go hand in hand (7:50)\nInfluencing people who see the world our way (9:24)\nHow culture transforms a job into a calling (10:39)\nCulture for recruitment: a successful example (13:55)\nTuning into other people’s perspectives (17:27)\nHow emotion interacts with judgment (19:21)\nBenefits of activating your base (22:12)\nThe problem with being normal (24:56)\nUsing culture for good (26:21)\nIntentions, perspectives, and outcomes (28:04)\n\nLinks:\nCadence Bank Website\nCadence Bank Twitter\nCadence Bank...","thumbnail_url":"https://img.transistorcdn.com/XzrhyPQL4G1LxZ2ZGulAzOrcYh6dTHctf2s1IcGnWew/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1NDgxLzE2NjQ5/ODQyNzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}