{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Matt Smith on how define and execute great marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7713ebd3\"></iframe>","width":"100%","height":180,"duration":2188,"description":"Matt Smith has been the marketing mastermind behind some of the most innovative brands over the last decade. His work with the Simmer Group, Madera, and One Table Restaurant brands has taken him from executive to thought leader within our industry. In our conversation today, we discuss his latest move to the experiential dining group Milkshake Concepts and his plan to help the company scale up by creating massive awareness. \nFor more information on Milkshake Concepts, visit https://www.milkshakeconcepts.com/.\n____________________________________________________________\nFull Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\nWe have a lot more content coming your way! Be sure to check out our other content:\nYelp for Restaurants Podcasts\nRestaurant expert videos & webinars","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}