{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Agriculture","title":"The Power of Two Farming Families Working Together - Harry Kemp (Rabobank Partner Ep)","html":"","width":"100%","height":180,"duration":2889,"description":"Building a premium beef brand isn't just about producing exceptional cattle. It's about understanding markets, embracing data, building the right team, and having the patience to make decisions years before the product reaches a customer's plate.\n\nIn this episode, Harry Kemp shares the story behind King River, the family-owned Wagyu business that has grown from a bold partnership between two Queensland families into a premium beef brand supplying customers across more than 35 countries.\n\nHarry reflects on growing up in a family grazing business, leaving school early to return to the land, and how his approach to learning has evolved alongside the rapid transformation of Australian agriculture. What began as a traditional cattle operation has become a data-driven business where genetics, consumer demand, and long-term thinking shape every decision.\n\nTogether, Oli and Harry explore the realities of building a premium export brand, why consistency matters more than chasing perfection, and how strong relationships have underpinned King River's remarkable growth over the past five years.\n\nFrom genetics and data to leadership, teamwork, and customer relationships, this conversation offers a fascinating insight into what it takes to build a modern beef business that delivers quality from paddock to plate.\n\nKey insights from the conversation:\nHarry's journey from the family cattle property to co-founding King River\nWhy two family businesses joined forces to build a premium Wagyu brand\nThe challenges of building a business with a four-year production cycle\nHow genetics, data, and consumer demand are transforming beef production\nWhy consistency matters more than producing the highest marbling scores\nBuilding a business that now supplies premium Wagyu to more than 35 countries\nLessons on rapid business growth, leadership, and putting people in the right roles\nThe importance of relationships, accountability, and shared values in successful partnerships\nWhy producing great...","thumbnail_url":"https://img.transistorcdn.com/PupbXbFywMWTJ5gch17EL4BoFl2vAICgyQAK9XnOB7I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxNDk1LzE2NjAw/ODMxNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}