{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Kelly O'Dwyer-Manuel on Analyst Relations and Winning the Enterprise Market","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/773c275b\"></iframe>","width":"100%","height":180,"duration":3546,"description":"Being \"technically right\" doesn't mean you'll win the market.In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations.In this episode of Back on T-R-A-C-K, I’m joined by Kelly O'Dwyer-Manuel, Head of Global Industry Analyst Relations at NXP Semiconductors. Kelly is a \"mega tech nerd\" who knows exactly how to turn analyst insights into a competitive edge.We discuss: • Why AR is a strategic function, not just a PR checkbox. • How to influence the influencers (Gartner, Forrester, and beyond). • Building credible messaging in a \"buzzword-heavy\" security market. • How early-stage companies can play the \"long game\" of authority.If you want to know why some companies \"own\" the conversation while others are left out of the reports, this is a must-listen.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}