{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Indie Hackers","title":"#061 – How to Bootstrap Your Way to $250,000,000/year with JT Marino of Tuft & Needle","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/77653a4a\"></iframe>","width":"100%","height":180,"duration":5342,"description":"JT Marino (@johnmarino) made the unusual journey from software engineer to mattress tycoon, and he did it without raising a dime from investors. In this episode, JT provides mountains of actionable advice about how to bootstrap a business through every stage, from pre-launch product validation up through hundreds of millions in revenue. Learn how Tuft & Needle convinced their first customers to buy mattresses from a brand they'd never heard of, hired top performers on a limited budget, navigated a risky relationship with Amazon, competed with the venture-funded clones they inspired, and much, much more.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/061-jt-marino-of-tuft-and-needle","thumbnail_url":"https://img.transistorcdn.com/hdohCXPH-scU5wt_XTGUZNcvyzw90CqYMi1KMtSSm6E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwOTg1LzE1OTAy/NTc1OTMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}