{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"No BS Mastery Podcast","title":"Summer Quickie: Melanie Gow on the Getting to the Core of a Story","html":"","width":"100%","height":180,"duration":820,"description":"There is so much talk about story. \nWhat’s your story? You need to have a good story for your brand. Blah, blah, blah.\n \nI think a lot of people don’t actually understand what “story” really means and how to use it to build your brand.\n\nSo today, I wanted to revisit a clip from Episode 23 with Melanie Gow, the brilliant mind behind my TED Talk last year.\nMelanie understands story deeply. She is so good at cutting through the BS and getting to the core of what somebody’s story is — where they came from and how that has shaped who they are and how they see the world.\nI hope this clip inspires you to think about what other stories you have inside you that have shaped who you are and how those stories can be brought out to add color and depth to your brand and your brand story.\n \nTune into this episode to hear: \n\nWhy beliefs and context inform all of your stories\nHow the process of unpacking your sociocultural influences can reveal stories\nWhy it’s more than just changing the stories that don’t serve you, you have to replace or reframe them\n\n \nLearn more about Melanie: \n\nAwaken the Legend Within\nTwitter: @MelGow\nConnect with Melanie on LinkedIn\n\n \nLearn more about Pia: \n\nNo BS Agency Owners Free Facebook Group\nThe Show Your Business Who's Boss Crash Course \nStart reading the first chapter of my book\nPiasilva.com\n\n\n ","thumbnail_url":"https://img.transistorcdn.com/BVd2gXa8nu7ENnIYI3dJBLFfLeOiM5AlwwL60YS5Ugw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMmZl/MmM1Y2FhY2NiZTY2/YTAzMGY4Y2ZkNDJj/NzkyNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}