{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/779e786f\"></iframe>","width":"100%","height":180,"duration":1543,"description":"Get 30 proven strategies to grow and optimize your email list FREE >>\n\nThis special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February.\nOver the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting.\nThere's one thing every single one of them has in common. It's not some sexy growth hack or a secret referral program. It’s something way more powerful and often overlooked.\nIn this episode, I walk you through that key insight, plus I break down the proven tactics that top creators are using today to grow their lists without relying on social media.\n\nThis talk might just change how you think about newsletter growth entirely.\n\n→ Take your newsletter to the next level with GIR Pro >>\n→ Get free access to 75+ newsletter Growth Levers here >>\nKEY TAKEAWAYS\nWhy it’s easier than ever to hit 50k subscribers (and what’s changed in the last 3 years)\nThe “IV Content” framework: what insanely valuable content really looks like\nThe 5 (maybe 6!) categories of content that trigger growth\nHow top creators like Yossi Levi and Justin Moore craft content people have to share\nThe secret weapon of every successful newsletter? People.\nCreative collabs and the genius of Maya Voje’s newsletter placement strategy\nCJ Gustafson’s “triple stack” approach to paid guest content (so smart)\nCrowdsource your way to credibility: what Chris Hutchins did to build a top 10 business podcast\nThe final takeaway: Be subscribe-worthy (and stop chasing the wrong questions)\nDEEP DIVES & LINKS MENTIONED\nMario Gabriele's Deep Dive\nYossi Levi's Deep Dive\nDeep Dives on Lenny Rachitsky: Part 1 || Part 2\nAakash Gupta's Deep Dive\nDickie Bush's Deep Dive\nCJ Gustafson Deep Dive\n'Antisocial' Newsletter Growth Course waitlist\nWant your newsletter roasted? Submit it here. \nGrowth In Reverse PRO Community\nCheck out past Growth In...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}