{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.","title":"67: Wes Bush / Why Product-Led Growth Is Outperforming Traditional Marketing & Sales Teams","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/77a56420\"></iframe>","width":"100%","height":180,"duration":1838,"description":"In this episode, Wes Bush, author of Product-Led Growth, sits down with John to discuss all things PLG, including how it's different from marketing + sales-led organizations, the key levers for transitioning to product-led, how teams can get started, and much more.","thumbnail_url":"https://img.transistorcdn.com/DSXc07cHXL1qClbzFwNYEREu6N50F3KpSc4M8N2guJw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTcw/ZTA2NTQ5NzY1Y2Q5/MjlmY2M0MWQzM2U0/ZWFiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}