{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Solar Smart","title":"SME Sustainability Guide - Laura McDermott with Morgan Pierce","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/77a9a3a8\"></iframe>","width":"100%","height":180,"duration":2759,"description":"Businesses are struggling to balance the demand for rapid growth with the increasing pressure to adopt sustainable practices. Compliance feels like a burden and the path to effective change remains unclear for many leaders.\nWe explore how to bridge this gap through business model transformation and design thinking. We examine the transition from box-ticking reporting to creating real environmental and commercial value.\nLaura McDermott CEO of Colectivo joined us on the Solar Smart Podcast to share her expertise. Laura is a leading voice in Irish consultancy helping organisations synthesise sustainability with innovation. She brings a practical and human-centric perspective to climate action.\nTHINGS WE SPOKE ABOUT\nThe spark behind Colectivo.\nSustainability as business transformation.\nNew greenwashing laws explained.\nLeveraging government grants for diagnostics.\nSuccess strategies for SMEs.\nGUEST DETAILS\nLaura McDermott is the CEO of Colectivo. She leads an Irish consultancy focused on embedding sustainability through business model transformation. Laura specialises in design thinking and stakeholder engagement helping organisations turn ESG ambition into practical commercial action.\nMORE INFORMATION\nSince 2020, SolarSmart has been driving solar adoption in Ireland. We’ve installed over 1700 systems for homeowners and business owners around the country. \nSolarSmart is now the country’s highest-rated solar installer on Trustpilot. \nVisit our website;  solarsmart.ie\nThis podcast was produced by dustpod.io\nQuotes\nChange should be the end goal. - Laura McDermott\nUse design innovation methods to get people on board. - Laura McDermott\nThe first step is diagnostic. - Laura McDermott\nKEYWORDS\n#BusinessGrowth #GreenInnovation #SustainableStrategy #SolarEnergy #ClimateAction","thumbnail_url":"https://img.transistorcdn.com/NmMk4C7P2VOlG-4Ju6Z1iYFYuBg8S6woB9S21DaXJlc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYjhk/MjljZDg5ZjQzMWUw/ODIyZDVmYzNjYjAw/YjEzMi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}