{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Manipulation Games: Psychology & Marketing","title":"Bayesian Thinking & Audience Targeting: Chasing the Inverted Unicorn with Andrew Bloom","html":"","width":"100%","height":180,"duration":3782,"description":"We are joined by data-nerd and audience marketing expert Andrew Bloom from Neustar's global business solutions. Andrew shares insights on data-driven marketing, Bayesian thinking, and the intricate world of programmatic advertising. The hosts delve into Andrew’s journey from freelance hustler to ad tech expert, providing listeners with a comprehensive look into how psychological principles and data analytics shape modern marketing.\nProgrammatic Advertising & Auction-Based Marketing:\n- Understanding different types of auction mechanics in digital advertising (e.g., Google's non-truthful Bayesian generalized second-price auction).\n- The importance of understanding the auction game theory behind platforms like Google, Facebook, and LinkedIn.\nMarketing Mix & Bayesian Thinking:\n- How Bayesian inference applies to marketing decision-making.\n- The role of biases in influencing marketing data interpretation.\nMarketing Attribution & Measurement:\n- The challenges of assigning credit to various marketing channels.\n- Importance of marketing mix modeling (MMM) in understanding channel performance.\n- How Bayesian thinking can improve marketing optimization.\nMarketing Mix Modeling & Statistical Modeling:\n- Utilizing econometric models to measure marketing impact across different channels.\n- Creating predictable formats to decompose marketing signals and understand their effects.\n-The significance of \"sine wave\" messaging strategies for better attribution.\nOptimization & Channel Interaction:\n- The interconnectedness of various marketing channels.\n- CRO (Conversion Rate Optimization) as a fundamental approach to improve performance.\n- Tailoring media strategies for effective retargeting and brand positioning.\nThank you for joining us at Manipulation Games: Psychology & Marketing podcast.  Tune in for a data-packed conversation that will change how you approach marketing strategy!","thumbnail_url":"https://img.transistorcdn.com/DapnJy_nwg2-b5hh6Czthjal_knmVJ7-eDsEjkiA7kM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZTUy/MmZlMGMyZTY3Njhm/OTBjNjg5ZDNiZWRk/OTQ2OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}