{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Marketing Magic: Insights from a Top Agency Pro","html":"","width":"100%","height":180,"duration":1279,"description":"Dive into the world of marketing with Ashley Behre as she unravels the knots of marketing hard-to-sell issues like a pro. From small-town authenticity to Las Vegas glitz, Ashley takes us on a journey through the dynamic landscapes of digital marketing, community impact, and the fierce world of engaging tech giants. Don’t miss this invigorating chat that's sure to stir up your marketing spirits!Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.SEO and content take center stage.Community impact defines agency ethos.Marketing plans are not one-size-fits-all.Inspiring leadership is marketing gold.Strategic community engagement is key.Resources:The Abbi AgencyPodcast ChefConnect with Ashley Behre:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:15:47 - Ashley: I think the key thing there is the big hearts. We need to find those people because we're the ones who can bring bold to life in a way.Brian: That's awesome. So that sort of charity or community engagement-driven approach to marketing is something that's pretty, a pretty strong differentiator I think for you in the marketplace. 19:29 - I think the biggest thing that I've learned is that you have to make time and space to allow yourself to be inspired. And that like it has been a journey for me. You know, you get into the weeds of everything and time goes by and you kind of forget to stop and smell the roses  per se. But you know, put time on your calendar to read into articles, to walk and listen to a podcast, to find and put yourself in spaces where you can be inspired because that inspiration is what leads to good marketing that matters.07:56 - The best way we're trying to do it in 2024, if I had to boil down our marketing plan in 2024, is show don't tell. I am much more interested in spending time achieving an award that shows the excellence in services rather than telling everyone that I'm really good at what I do, right? So we're doing a lot of that and then I...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}