{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Every Deal Is a Dance","title":"Authenticity at Scale: Nate Siggard on Reinvention, AI, and Building in Uncertainty","html":"","width":"100%","height":180,"duration":2587,"description":"In this episode of Every Deal Is a Dance, Mishawn Nolan sits down with serial entrepreneur, designer, and technologist Nate Siggard—known for creating Skin Motion, the viral Soundwave tattoo concept, and for advising founders through his company Authentic Creative.\nNate shares how a lifelong drive to “take things apart” evolved into building websites in the early days of the internet, writing software as a teenager, and moving through distinct “seasons” of creativity—from tech to tattooing and back again. Together, Mishawn and Nate explore what it really takes to navigate change, build businesses aligned with values, and stay grounded while the future accelerates.\nThey discuss:\nhow Nate went from tech to tattooing (and back to tech)\nwhat happened when Skin Motion went viral—and what founders face when the internet turns on them\nwhy creativity is a business superpower (and why mentors are rare)\nhow Nate approaches AI as a practical tool and “cultural mirror”\nwhy authenticity and values matter more as technology amplifies behavior\nleadership realities: paradox, pressure, imposter syndrome, and founder loneliness\nwhy honesty and psychological safety are non-negotiable in healthy companies\nNate’s work on wildfire risk solutions, scalability, and community-level resilience\nA conversation about reinvention, alignment, and how to build with clarity when the ground is shifting.","thumbnail_url":"https://img.transistorcdn.com/9AKDykHDzOUyN00MvBOyNnQW66shAJhWd_BoFFgNHoQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MTdl/ZDNhMzM0MjRhYTYx/Mzc1NmQ3Nzc5NGY2/MDE4ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}