{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"121 Switching to Advisory Services using Profit First, with Rob Foncannon, CPA","html":"","width":"100%","height":180,"duration":1578,"description":"Today I speak with Rob Foncannon, owner of Foncannon Tax & Financial Services about how Profit First has impacted his business and his clients’ businesses. \n \nRob talks about \n What Profit First is and what it’s not\nHow it helps business owners become better stewards of their cash\nThe effect it has on the business owner’s profitability\n \nMisconceptions and Objections\nSome CPAs will raise objections, asking if you can’t accomplish the same thing with a spreadsheet and percentages. Rob explains that it’s more than that: intentionally moving your cash and directing it to where you want to spend it changes the mindset of the business owner and puts them in charge of their money. \n \nRob’s Foncannon’s Niches\nRob focuses on chiropractors and Financial Advisors. The chiropractors because they are open-minded and accept guidance, and the Financial Advisors because they too need cash flow advice and see it as a useful tool for their clients as well. \nIf you are curious about Profit First, Rob suggests starting with the book, Profit First, and implementing it in your own business to appreciate the effect it can have. \n\nConnect with Rob:\nWebsite: https://foncannontax.com/\nWebsite Mentions:\nhttps://profitfirstprofessionals.com/\nGet the Book:\nhttps://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4\n \nFree 5-day email course - Better Pricing Strategies for CPAs\n Get here\n \nUpcoming training: \nValue in Pricing: How to assess it, increase it, and get your clients to see it\nThursday, February 18th, 12pm ET  \nhttps://shethinksbigcoaching.com/free-stuff/\n \nSchedule time with Geraldine:\n https://calendly.com/geraldinecarter/15min\n \nWork with Geraldine:\nhttps://shethinksbigcoaching.com/coaching-options\n ","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}